Most seo services are a scam. I'm unfamiliar with the one you chose, but you are best to pick up a book or Google "how to get ranked higher in Google" if you want more traffic. the wordpress ninja program really helped me...i know dorky name...but it worked and was easy to use even for somone like me :) just goto http://www.seowordpressninja.com and see for yourslef. I had lots of reasons for getting this program but the main one wasto make my wordpress blog seo spectacular! The information is broken up into section, like link building, on page and off page optimisation, pay per click, analytics and so on. It's the best alternative to paying $100 per day for Google Adwords which are the ads displayed on the left whenever you search for anything in google.